One of my favorite shots is when Lil Mosey is lying down and rapping on top of an endless pile of blue balloons. The color scheme is just lovely with all the different shades of blue and yellow peppered throughout the production. The reason that this video is so great is that it’s just pure visual ecstasy. You’ve got some women in a pool in tight-fitting swimsuits, people partying, and lots of jewelry. The video for “Blueberry Faygo” by Lil Mosey is more on par with your traditional rap video than many of Cole Bennett’s other productions. The question of which sandwich chain he prefers is never answered throughout the video, but I feel like I need to know. Does it have any place in a rap video? Apparently, it does.įast forward a few minutes and Dex is now in front of a Jersey Mike’s. Of course, that’s a fine establishment to get a mediocre sandwich in. And, at first, he’s standing in front of a Jimmy John’s. Maybe he’s checking his email, but I doubt it. For some reason, Dex is walking around the streets staring at a Macbook. Now, here’s where things start to break down logically. Sitting at the desks surrounding YNW Melly are a bunch of androids and a sylvan goddess with three heads. Why is the floor astroturfed? I have no earthly idea. The video opens with YNW Melly sitting at a desk in a room with white walls and what looks like an astroturfed floor. Kanye West)Īside from “Mixed Personalities” being pure autotuned bliss, the video for the song is quintessentially Cole Bennett. But there’s a lot of videos on the Lyrical Lemonade YouTube channel, so here are a few favorites to get you started. So, if you plan on having a party and you have your Chromecast hooked up to your television, toss on some Cole Bennett music videos to get people moving. Bennett is notorious for his videos being over-the-top with absurdist concepts, slapstick special effects, funny wardrobe choices, and general insanity. One of the reasons Cole Bennett became so wildly successful so quickly was his visionary and creative music video directing style. Since his brand has become wildly successful, Bennett has worked with mainstream hip hop legends like Eminem, J. And while Lyrical Lemonade originally only focused on the Chicago hip hop scene, Bennett soon expanded the brand to include other sub-genres such as Soundcloud rap and punk-rap. Not long after, he was directing music videos for local Chicago artists like Vic Mensa and Taylor Bennett. If you’re a fan of modern hip hop, you’ve definitely heard of Lyrical Lemonade.īennett, who’s now worth over $2 million, owes a great deal of his success to his mother who came up with the name of the blog and bought Bennett his first video camera. Their content includes tour date announcements, live show recaps, music video productions, artist interviews and bios, cyphers, and so much more. Speaking of high school, my high school classmate Chris Patrick just did an interview for Lyrical Lemonade in August of this year.Īnyway, these days, Lyrical Lemonade is one of the biggest hip hop media brands on the planet. Cole Bennett started Lyrical Lemonade as an internet blog about hip hop music back in 2013 when he was still attending Plano High School in Illinois.
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